An Art Marketing Coup

Over the past four or five days, the news sites and art blogs have been chattering about the same artwork unveiled last week. I'm piling on, I guess, but as a test to readers I'll name neither the artist nor the work. If you've been reading any contemporary art sites, or even just mainstream news sites, you know what it is. If you haven't, it won't take long to sniff it out with a few keystrokes.

I can't think of a greater art marketing success from the recent past.

Okay, for those in a rush, try here, here, here or here. And even back here again...